The increase in activities, which saw 37 million uploads per week, can be in part explained by an increased number of users.

Last year, it was reported Strava had 72 million users, but this figure has now increased to 95 million across 195 countries, with 17 per cent of the UK population using the app.

Strava says it welcomed 2 million new people per month to its user base, which collectively logged more than 20 billion miles – or just over 32 billion kilometres – this year.

Strava’s Year in Sport 2020 report revealed women drove the uptick in Strava’s usage. Activities by women aged between 18 and 29 increased by 45 per cent globally, and 108 per cent in the UK.

Unfortunately, this year’s report omits statistics on whether this trend has continued. However, it does focus on how users who record multiple activity types persist in using the app, which can be read against Strava pushing different activity types earlier this year.

Increase in walking and cycling

The report states cyclists and runners who use the app to record walks are 16 per cent more likely to be active in six months.

Overall, 17 per cent of cyclists use Strava to record walks. This is broken down into 32 per cent of female athletes and 14 per cent of male athletes.

According to Strava, outdoor walking has increased 2.0x this year. For comparison, outdoor cycling has increased 1.2x.

Indoor activities recorded on the app have increased too, with Strava saying there has been a huge spike in yoga.

Strava’s co-founder Michael Horvath says the app’s improved interface, privacy and free Strava Beacon for non-subscribers also led to increased usage of the app.

Clubs and challenges

Strava says how people are engaging with the app has changed, with club membership growing by 37 per cent and 189,000 new clubs starting.

There is four times the amount of challenge participation compared to 2019, with 26.1 million British athletes joining challenges over the last year.

Strava can be seen to have become a more social and sharing platform, too. It saw 9.6 billion units of kudos given on activities, and the number of activities with photographs increased by 58 per cent. That’s 604.2 million photos uploaded.

How do British cyclists compare to the rest of the world?

Strava has reported a total distance cycled globally of 16 billion kilometres, of which cyclists in the UK have cycled 1.4 billion kilometres.

The average ride distance globally was 1:17:59, but the UK lagged behind, clocking an average ride duration of 1:00:14.

Cyclists in the UK also clocked an average ride distance of 20.9km compared to the global average of 26.3km.

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